In 2019 I conceptualized and executed a multimedia campaign to drive ticket sales for Kingdom Leadership Workshops. I utilized video, graphic design, social media and native advertising in relevant publications.
I broke the campaign into four parts: entertainment, information, inspiration and finally eCommerce with the sale of tickets.
The result from this three-month long campaign was an all-time high in new attendees, the most diverse crowd in terms of location and industry, and it was the first event we turned a profit at.